THE 3-MINUTE RULE
Say less to get more from any pitch or presentation.
"Convey everything of value about your business, product, or service, clearly, concisely, and accurately in three minutes or less."
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Say Less and Get More.
“To succeed, you must be able to capture and hold your audience’s attention with only the quality and flow of your information, long enough to take them through that initial decision making process. They must conceptualize your idea, contextualize how it will benefit them, and then actualize it with potential engagement or further interest. You have about three minutes.”
How It Works:
The 3-Minute Rule is a simple, straightforward system that’s helped hundreds—from Fortune 100 CEOs to PTA presidents—use top-level Hollywood storytelling techniques to simplify their messages and say less to get more.
You can deliver a great pitch, for any idea, in any situation, so your audience not only remembers your message but can pass it on to their friends and colleagues. You’ll see how Brant’s methods work in a wide range of situations—from presenting investment opportunities in a biotech startup to pitching sponsorship deals for major sports stadiums, and more.
Now it’s your turn. The 3-Minute Rule will equip you with an easy, foolproof method to boil down any idea to its essential elements and structure it for maximum impact.
Simplify. Say less. Get More.
WHAT PEOPLE SAY ABOUT
the 3-minute rule
“If everyone could learn to pitch their projects in three minutes like Brant Pinvidic, all work in Hollywood would be done by lunch. I encourage everyone who makes presentations for a living, or even has to make one occasionally, to read The 3-Minute Rule and embrace the power of cogent and meaningful presenting.”
Kevin Beggs, chairman
Lionsgate Television Group
"I often get asked – what’s the best way to pitch an idea? Now I can simply say you MUST read
The 3-Minute Rule, and stick to it.”
executive vice president,
programming and development,
OWN: The Oprah Winfrey Network
“The 3-Minute Rule is a must-have for my entire team. It’s been
a game changer for our communications, sales,
and marketing efforts.”
director, regional executive,
Bank of America Merrill Lynch
If you've read the 3-Minute Rule and you're looking to take you pitch or presentation to the next level with some of the fun exercises from the book, or you're looking to ask Brant a question or get feedback, this is the right spot!
Below are some of the popular links and connections for readers of the 3-Minute Rule
Your 3-Minutes - if you have a version of your 3-Minute pitch and you want Brant's opinion and guidance - Click Here
Bullet Points / Logline - If you have done your bullet points and want to compare loglines - Click Here
Work With Brant - If you want to work with Brant directly on your 3-Minute pitch or your business strategy - Contact Us and tell us about what you do and what you need.